Here is an article that the Limerick Leader ran back in October 2009 about the JET Programme coordinator (a native to Limerick) visiting the campus at University of Limerick as part of the promotional tour. It is a nicely written article and it may have done the trick because applications from Limerick students increased, as seen in the follow up article done in January of this year.
Click here to follow the links to the articles;
(october 2009) limkleaderarticle
(January 2010) followuparticle